Creative Ways  To Market Your  Surgery Center

3

1

2

4

Publications Outreach

Community Partnerships

Social Media

Patient Satisfaction

Social Media

1

There are 4.20 billion social media users in the world, and this is a top way for people to keep up with news, updates and brands. By posting to Facebook, Twitter, Instagram and/or LinkedIn, target audiences remain engaged. 

"

"

"

Community Partnerships

2

Partner with like-minded professionals for referrals, a giveaway or new collaborative event. Volunteer so that your staff has an opportunity to raise your organization’s visibility and promote good causes, like infection control and prevention through vaccinations. Conduct free screenings for the community, which can lead to word-of-mouth advertising.

"

"

Patient Satisfaction

3

Patient satisfaction should be a top priority for ASCs and considered a marketing tactic.  Keep the patient experience in mind by asking:

How are patients greeted when they arrive?

Does the facility feel comfortable and welcoming to them?

Are patients given ample information, as well as time to ask any questions?

1.

2.

3.

"

"

Publications Outreach

4

Write blog posts on anything from new developments at your surgery center to innovations in offering high-quality, cost-effective care.

"

"